MAIN AREAS OF EXPERTISE
Negotiation
Skilled in building win-win agreements that strengthen relationships and deliver long-term results. I navigate complex situations with clarity, empathy, and strategic thinking.
Marketing Strategy
I design data-driven marketing plans that align with business goals, target the right audience, and maximize return on investment through creative and measurable actions.
Commercial Management
Focused on driving revenue growth and operational efficiency by optimizing resources, streamlining processes, and ensuring sustainable business performance.
Business Management
Experienced in guiding companies through complex challenges and growth opportunities. I bring structure and clarity to operations, ensure financial discipline, and align business goals with long-term vision, building resilience and sustainable success.
My Resume
Most Recent
Executive Program
The International Institute for Management Development (IMD)Advanced Management Program
Emilux 5
SDA BocconiAuditor, Executive Master in Luxury Management
OPM Unit 1
Harvard Business SchoolOPM (Owner President Management)
MBA INTERNATIONAL
Católica Porto Business SchoolEconomics and Business Management
Education
PHD in Management
Universidad Rey Juan Carlos MadridBusiness Economics and Finance
Master's Degree
IPAMMaster's Degree in Management
Bachelor's Degree
IPAMBA in Marketing Management
Business Coaching and Mentoring
By Tony RobbinsMentored by #1 New York Times bestselling author and America's #1 Life and Business Strategist, Tony Robbins.
Top Skills
Networking
Sales
Marketing
Luxury Market Specialist
Languages
Portuguese (Native)
Spanish (Advanced)
English (Advanced)
French (Advanced)
Italian
German
35+ Years of Experience
in the automotive industry with a particular focus on: Sales, Marketing and Management of the following brands:
Current Projects
Board Member
Católica Business SchoolSociety Advisory Board Member
Centro Porsche Baleares
Chief Executive Officer - CEOMotorbox, S.A.
Centro de Serviço Porsche Aveiro
Chief Executive Officer - CEOMotorbox, S.A.
Bentley Porto
Chief Executive Officer - CEO
IPAM
Guest PG CoordinatorInstituto Português de Adminstração e Marketing
XRS Holding SGPS
Chief Executive Officer - CEOShareholder
IPAM
Guest Marketing ProfessorInstituto Português de Adminstração e Marketing
Centro Porsche Porto
Chief Executive Officer - CEOManaging Director/Shareholder XRS Motor SA
Centro Porsche Braga
Chief Executive Officer - CEOManaging Director/Shareholder XRS Motor SA
Past Projects
Mercedes-Benz
Commercial Director
Citroën
Head of Sales
BMW
Sales Department
Nissan/Subaru
Sales Department
About Me
My name is Hugo Ribeiro da Silva, I am 58 years old and I was born in Porto, Portugal. I have over 32+ years of experience in the automotive industry, my career has been a journey through sales, marketing and management. I thrive in helping businesses grow and sharing my knowledge.
- CEO of Porsche Porto & Braga and Bentley Porto
- Guest Professor in Marketing and Sales
- Speaker in Sales, Coaching and Marketing
Hobbies
Reading
BTT
Golf
Travelling
Ski
Tennis
VIDEOS
MORE FROM HRS
CONTACT ME
Hugo Ribeiro da Silva
Business Man with 35+ years of experience in the automotive industry. Visiting Professor in the areas of Marketing and Sales. Speaker in the areas of sales, coaching and marketing.
Phone: +351 969 400 246 Email: hrs@hugors.com